Freelance SEO Specialist with 8+ years experience

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Charity SEO Services & Audits

Increase donations, fundraisers & sign ups through organic search

Charity SEO is my specialism having worked for and with charities for over 12 years. I begun my career working in-house for well-known nonprofits in their digital teams and have since worked with 100+ charities supporting them to optimise their websites. 

Nonprofits have very different challenges to private sector websites, being at the forefront of changing society the priorities for an SEO project is rarely just about increasing page views but about educating an audience about the issues you deal with and ultimately increasing conversions (donations, campaigns, sign ups etc). 

Crucially, an investment in SEO can make a real, powerful difference to the lives of beneficiaries.

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With over 8 years experience working with nonprofits, I know exactly what it takes to build a powerful digital presence that fuels good causes.

I work with charities and nonprofit organisations to generate a real digital impact. I help to put the cause in front of more and more people by utilising SEO techniques and well-established digital marketing expertise.

I specialise in achieving long-term results by driving online traffic that converts. Whether that’s donations, event signups, beneficiary signups or any other organisational goal you might have.

With over 12 years experience working with nonprofits, I know exactly what it takes to build a powerful digital presence that fuels good causes.

I work with charities and nonprofit organisations to generate a real digital impact. I help to put the cause in front of more and more people by utilising SEO techniques and well-established digital marketing expertise.

Some of the Brands I Have worked with

Some of the Brands I Have worked with

Plan International logo
GOSH logo
Refuge logo
Revitalise logo
Save the Children logo
Barnardo's logo
Place2Be logo
Asthma and lung logo
Relate logo
Parkinson's UK logo
Turning Point logo
The Children's Society logo
Sash logo

As a digital marketer and SEO Specialist, I have worked with clients from across a wide range of sectors including health, travel, education, nonprofit, media, finance, tech and retail among many others. I have accumulated a wealth of industry-specific knowledge that I use to add further insight and authenticity to projects.

I specialise in achieving long-term results by driving online traffic that converts. Whether that’s donations, event signups, beneficiary signups or any other organisational goal you might have.

Why Work With Me?

The nonprofit sector is where I first started my digital journey. I grew my digital expertise exponentially in the third sector, where I was committed to finding innovative digital ways to grow support and awareness of great causes. I became the lead on SEO, email marketing, PPC, UX and CRO for a national charity; skills I then took to the private sector to develop further.

Tom Crowe

Crucially, nonprofits face challenges that are unique from any other sector. These are all challenges I am very familiar with which puts me in an ideal position to deliver tailored results.

I understand donor motivations, fundraising and direct marketing; all important elements that should be reflected in website optimisation initiatives.

What’s more, I am proud to offer discounted prices to nonprofit clients working towards a good cause.

SEO & Digital Marketing Services

My SEO services are bespoke and tailored to unique requirements. Typically these fall under one of the following formats:

  • An SEO project 
  • An ad-hoc report 
  • A retainer
 
For longer-term relationships I deliver comprehensive project plans with key dates and deliverables outlined for you to follow along with progress. I pride myself on transparency and great communication as I feel these are crucial characteristics of an effective partnership.

I am predominantly an SEO specialist but I also offer expertise in email marketing, CRO (Conversion Rate Optimisation), Google Analytics and UX. Many of these services are incorporated within my SEO project plans, but I do also offer separate consultancy services if required.

If you’d like to get in touch for a quote or to see how we can work together, I’d love to hear from you!

Get in touch

Charity seo deliverables

I offer a range of individual charity SEO services as well as defined projects and monthly retainers. Every successful project starts with goal setting, audits, research and the development of a robust strategy. Tasks are then planned out based on impact. Equally, tasks can be commissioned on an individual basis.

Technical SEO Audit

On-page SEO Audit

Competitor Analysis

On-page Optimisation

Local Search Optimisation

Monthly Reporting

Keyword Research

Meta Data Optimisation

Content Audit

Some Of My Happy Nonprofit Clients

Scottish Families Affected by Alcohol & Drugs
★★★★★
Rebecca Bradley
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The audit was brilliant, very easy-to-read, had clear steps and brilliant recommendations for our website. It was also well put together which made it easier for senior management to understand. Would highly recommend - was very quick too!
Sash London
★★★★★
Jess Bolton
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Tom delivered a really clear and thorough SEO report for our non-profit website, and was on hand throughout and following the process to offer advice and clarification. This was an incredibly valuable piece of work.
Revitalise
★★★★★
Louise Ranger
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Tom produced a detailed, clear and thorough SEO audit and plan of action for us. He is always easy and helpful to communicate with and we would recommend his services to anyone.
Khulisa UK
★★★★★
Cara Cinnamon
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Tom did a fantastic job for us carrying out an SEO audit of Khulisa's website. He produced a comprehensive SEO report with really clear instructions for how we could make improvements, and translated all the recommendations into non-technical language so we could make many of the changes in-house without technical expertise. He was great at communicating and always on-hand if we had any questions. Thanks again Tom, much appreciated!
Turning Point
★★★★★
Remy Le Mentec
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I recommend Tom for any SEO auditing and optimisation work. He is fast, hand-on, very knowledgeable and proactive. His skills cover high-level strategy, delivery implementation, to build and web dev, and he's very good value for money.

Get in touch

Whether you’d like a quote for your project or you’d just like to enquire, I’d love to hear from you. Please get in touch using the form below and I will get back to you as soon as possible.

Get in touch

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Tom Crowe Digital
1 Alma Apartments, Homerton, London E9 5SE
07340357064
contact@tomcrowedigital.com

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