Category: Blog
View blog topics on SEO, digital marketing and general SEO freelancing rambles.
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Why SEO Services Might Not be Right for Your Site
It might sound counterintuitive to say this as an SEO Consultant, but there are many websites where SEO services simply aren’t the right fit. I get a steady stream of enquiries, and for roughly 75% of them, I just can’t offer meaningful support. There are a number of reasons why that’s the case and for
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The Trouble With Charity Fundraising Pages & SEO
I’ve provided SEO support to tonnes of charities over the years and without a doubt the most common topic of conversation is about how they can drive more traffic to their fundraising pages. And it’s completely understandable why. They are transactional pages so they have high high profitability, it makes logical sense to try to
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SEO-Friendly CMS Checklist: Features & Functionalities
A common question I get asked by clients is “what should I look for in a CMS to be SEO-friendly?”. This question comes about for two main reasons: either an SEO audit has highlighted flaws in their current CMS, or they are looking to refresh their site and want to start off the right way
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11 Most Common Ecommerce Issues & How To Fix Them
I work with ecommerce stores on a daily basis and so it’s safe to say I have seen my fair share of ecommerce site issues. What’s disheartening is that sometimes these small but common mistakes are what solely prevents these sites from achieving their full potential, no matter how great the product or service. More
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8 Ways To Use Google Analytics To Optimise Your Site
Google Analytics data is an absolute feast of unlocked potential. Most people only use Google Analytics for reporting purposes, missing out on some of the most effective and actionable insights available to site owners. Did you know that you can use your Google Analytics data to improve your site SEO, user journeys and conversation rate
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Excel for SEO: 7 Incredibly Useful Data & Formula Tips
SEO & Data: A Match Made In Heaven Professional SEO specialists possess very broad skills in everything from coding to copywriting and, crucially, in using data! In particular those working on big websites will often find themselves spending huge amounts of time using Excel or Google Sheets to analyse, edit and optimise data. So just
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12 Highly Effective Charity SEO Tips For Increasing Organic Traffic
Recently I took the decision to offer free SEO audits to small charities and nonprofits who needed a little boost with their website. For websites with a good cause I wanted to highlight their major on-site SEO issues and show them the major fixes for them to implement. My theory being that highlighting very simple